Paytm is an Indian multinational financial technology company, that specializes in digital payments and financial services, based in Noida. They incorporated a new feature in their mobile app which let you invest in gold, starting with a single rupee. Once you've invested enough, you could encash it in the form of physical gold. The client wanted a video which showcased how this feature could be used during the Diwali festival. My agency came up with an idea called 'Tyohar wahi, aadatein nayi', which loosely translates to 'same old festivities, new age habits'.