Healthio
Packaging & Communication
BRIEF
Healthio was a health-tech brand which targeted Gen X and Millennials to keep a track of their health data, gathered using their proprietary health devices and a smartphone app.
The brief was to create a visually stunning packaging design for said devices and run a small digital and social media led campaign that encouraged users to be more healthier.
INSIGHT
Majority of the health devices sold in the Indian market came inside a boring looking plain white, grey or light blue packaging with a contemporary old-school design.
IDEA
The only way to stand out in the sea of these boring packaging was to make it much more interesting by using a radically quirky colour palette with a minimal and clean design approach.
This approach made the products look more lifestyle based than medical in their nature. This style of design eventually bled into the digital and social media communication.
