DP World is an Emirati multinational logistics company based in Dubai, United Arab Emirates. It specialises in cargo logistics, port terminal operations, maritime services and free trade zones. In 2020, they partnered with Royal Challengers Bangalore (RCB) - a cricket club based out of Bangalore who play in the Indian Premier League (IPL).

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DP World wanted to run a social media campaign that showcased how they help RCB by being their logistics partner with the hashtag #AheadOfTheGame.